KNOCKAROUND IS PLASTIC NEUTRAL

WE PRIORITISE PLASTIC NEUTRALITY 

KNOCKAROUND X 4OCEAN

While crafting top-notch eyewear remains at the heart of our mission, it inevitably entails contributing to the plastic surplus generated by our products. Recognizing the environmental impact, we are committed to mitigating our footprint. To address this, we have partnered with 4ocean to uphold plastic neutrality and actively enhance the eco-friendliness of our production processes.

WHEN WE USE A POUND, WE REMOVE A POUND 

Indeed, for every pound of plastic utilized in our production, we simultaneously extract a pound of ocean-collected plastic from various environmental sources. In collaboration with 4ocean, we engage captains and crews worldwide, working tirelessly to clear debris from oceans, rivers, and coastlines. 4ocean meticulously audits the collected amounts, ensuring the accuracy and verification of our Plastic Neutral status.

Attaining plastic neutrality has been a longstanding objective. In 2022, by gathering 36,000 lbs of ocean-bound plastic, we achieved this milestone. However, this was just the beginning. Our 2024 target is to collect 63,000 lbs of ocean-collected plastic, equivalent to approximately 2,835,000 plastic water bottles, or 44,100,000 plastic bags, or 31,500,000 plastic straws. In simpler terms, we are dedicated to removing substantial amounts of unwanted materials from the ocean and preventing further pollution.

Stay tuned for more updates on our dynamic partnership with 4ocean and additional insights into our ongoing commitment to sustainability.